HAWAIIAN MACADAMIA NUT COMPANY
Many brands sell macadamia nuts and most focus on a Hawaiian heritage story. That’s why Hawaiian Macadamia Nut Company needed help from Migration Marketing to create a new macadamia nut brand that would immediately stand out in an already-crowded market.
Agency: Migration Marketing / Art Director: Alison McGinnis / Copywriting: Mike McGinty /
Watercolorist: Andalee Hyatt
Watercolorist: Andalee Hyatt
KELLOGG'S JOYBOL GRANOLA SMOOTHIE BOWLS
How do you break through and introduce a never-been-done-before product to busy Millennials?
We developed a series of fun and engaging Instagram posts and social media ads to generate awareness for the Joyböl brand. Playful copy, photography, and animations showcased the fun-loving nature of Joyböl while clearly articulating product benefits, getting consumers to stop the scroll and engage with our content.
We developed a series of fun and engaging Instagram posts and social media ads to generate awareness for the Joyböl brand. Playful copy, photography, and animations showcased the fun-loving nature of Joyböl while clearly articulating product benefits, getting consumers to stop the scroll and engage with our content.
Agency: Migration Marketing / Art Director: Alison McGinnis
ARCANE BEVERAGES
Arcane Beverages, a startup nootropic energy drink, had finalized product development but needed to create a brand in order to first attract investors, then consumers. Efforts had to take into account that the new brand would be competing with the likes of Red Bull, Rockstar and Monster Energy.
Agency: Migration Marketing Strategy: Carol Maggio, Seige Consulting / Art Director: Alison McGinnis / Copywriting: John Witting
